Names on walls
Opticians Display + Price List
Red box
Names on walls
Opticians Display + Price List
Red box
By 2050 Half of the world – around 5 billion people will need glasses as they will be nearsighted (Myopic).
Half the world will be myopic by 2050.
Images from Paris and Oxford Half Marathon.
I thought it was clever how they easily showed and grouped the names so it was easier for people to find their names.
This would be beneficial so people wouldn’t spend ages finding their names for them to give up and decrease the interaction.
Regarding past generations myopia was viewed as a strength as individuals were able to perform close up tasks. This allowed for precise detailed work such as;
What did people do before glasses? (2022) NVISION Eye Centers. Available at: https://www.nvisioncenters.com/glasses/do-before-glasses/#:~:text=In%20fact%2C%20some%20past%20generations,painting%20Bibles%20and%20illuminating%20manuscripts. (Accessed: 19 March 2024).Â
Reading an article about how the opticians Ace and Tate are changing the way we buy glasses and the innovation we need for the eyewear market.
The article talks about how opticians have become outdated and clinical. The choices are limited and pricing is opaque with ‘optional’ (usually argued as essential) features – anti-glare lens coating etc.
Ace and Tate are offering a more fashionable experience compared to Specsavers and Vision Express.
Funnily enough my pair of glasses and sunglasses are from Ace and Tate, at the time when purchasing them I hadn’t of read the article and didn’t know anything about the brand.
As a group we concluded we would go for the theme/title of Mixed Signals for the exhibition.
I have mixed feelings on the name, see what I did there??.
On 4th April the Visual Identity team had a meeting via Teams. We had some concepts we started off with.
As a group we came up with the name/title called: Precipice: Transforming numbers into narratives.
DATA CHIP
Data Chip is a device used for storing data.
I used my instagram QR code for our golden chip idea to test out the idea and have something to present to people visually so they could understand it further etc.
I came up with the idea using the statement below to produce a ticket that says ‘Thank You for your Data‘.
This originated from the idea of because the exhibition is free, its not actually free as we take their data from them which nowadays businesses and companies do all the time.
An example is instagram, instagram is free to use but they take data from you to set a specific algorithm based upon your data.
The glasses I ordered with the lowest and highest prescription came which I tired on both and experimented with seeing things through the vision of the glasses.
What I found was the glasses with the +3.50 prescription you can not see anything around you unless you are very close up.
The relationship between an individual and the community.
Controlling Mechanisms of the crowd.
Control – Agency or Power over
Guilt – Something one has or hasn’t done
Shame – fallen short off – fantasy or being degraded / exposed
Courage – Bravery
If we are isolated from the group we are not included. There is a primary need to be accepted by the group (everyone). We may have to hide or lessen / not show things that would be seen to not be accepted. A compromise has to be made to be accepted into the group.
We don’t want to feel guilty so what do we do? We find somebody else – its easier to find someone else to take the responsibility of guilt.
Shame sets boundaries – intimacy and intimate spaces. We need shame as it polices what’s right and wrong. Social space.
Thesis statement – Appeal the reader what the paper is about and allows you to focus your mind into that essay – the content.
We went through the thesis statements we wrote for MACD103: Boundaries. The best one is the top one.
Reflection of my thesis statement for my essay – I didn’t mention Salience or design in my thesis statement so I didn’t mention any theory.
“Parents must know that we can break that cycle and reduce the rate of change to help protect their children’s eyes. They need to start as soon as possible to make the biggest impact“
Source
I created a Pinterest board on exhibition displays so I could visualise how others portray their design artefacts etc. I want to see how artists/designers create an interactive experience.
When thinking about the different ways I could think about and approach this topic I created mood boards and visuals to start off with.
I thought about whether I could create an installation within the exhibition which audiences could use glasses to decode messages or data which allows them to engage with their sight and touch to influence the experience of myopia.
Rainbow Symphony (2022) Are decoder glasses really a thing?, Are Decoder Glasses Really a Thing? Available at: https://www.rainbowsymphony.com/blogs/blog/are-decoder-glasses-really-a-thing (Accessed: 20 February 2024).
Philip Barlow who is a South African Artist produced a series of hyperrealistic paintings portraying how myopia (nearsighted) people see everything around them without glasses.
His paintings show blurry shapes and colours which are hard to make out what is being shown. This is the view of nearsighted people and their world when they take their glasses off.
I thought it was important to know whether people knew of myopia or not which would give me an insight into what topics would be important to educate and inform people on for the exhibition.
I expected people to be more unaware of the topic as before being exposed to Myopia I had no idea of it either.