Let’s start at the beginning, my passion photography. Below I have divided my photos that I’ve taken – what I applied within my photography and below how this helps me as a designer.
Photography
Pop colour
Colour Theory/Psychology
Attention to Detail
Different Perspective
Story telling
Visual Communication
Creativity
Hierarchy
Communication
I have always had an interest in revealing the unseen within my photography which has made me wonder whether I would be good at logo/brand design.
At the moment I still an unsure but when I start to create my presentation I will think further about what I want to do and discover the opportunities provided to me.
Marketing tips/decisions based on neuroscience, neuromarketing, behavioural economics, psychology, knowledge but not actual measures.
Facial Coding
Eye Tracking – where they look in an image (track movement of eye)
Voice analysts
Lie detector
EEG – sensors
MRI
Identify the pain (What does this person want)
Figure out what the intensity of the pain
Determine how urgent the pain is
Ensuring that the project acknowledges the pain
Not what they want but what pains, fears or wants exists at a reptilian level
I’ve changed what the shopper had in mind compared to what they were physically able to touch (changed how mens clothes are folded so men would feel less stressed about picking up clothes and not being able to fold them back).
The relationship between an individual and the community.
Own our decision making
How humans relate to other humans
Controlling Mechanisms of the crowd.
Control – Agency or Power over
Guilt – Something one has or hasn’t done
Shame – fallen short off – fantasy or being degraded / exposed
Courage – Bravery
If we are isolated from the group we are not included. There is a primary need to be accepted by the group (everyone). We may have to hide or lessen / not show things that would be seen to not be accepted. A compromise has to be made to be accepted into the group.
We don’t want to feel guilty so what do we do? We find somebody else – its easier to find someone else to take the responsibility of guilt.
Shame sets boundaries – intimacy and intimate spaces. We need shame as it polices what’s right and wrong. Social space.
ESSAY
Thesis statement – Appeal the reader what the paper is about and allows you to focus your mind into that essay – the content.
A tool for me – define what the essay will contain.
It tells you what you’re looking at and what an argument is about.
Every word has to be right.
Sense of what is happening in the paper.
What critical design theory are you going to talk about
The voice of reader and how the theory will inform
We went through the thesis statements we wrote for MACD103: Boundaries. The best one is the top one.
Reflection of my thesis statement for my essay – I didn’t mention Salience or design in my thesis statement so I didn’t mention any theory.
He commented on the fact that after university he got a job and worked hard and ensured to gain a job quick as when you finish university you are fresh and industries want fresh talent – if you go travelling for a bit then when you get back from travelling and looking for jobs there is new talent of people that have finished university and are eager also to get a job so its more competitive. You become old fashioned and late regarding fresh talent.
If you do something odd people remember you for it.
FINAL PROEJCT: Snail racing competition – a snails trail.
When thinking about projects and portfolios think of doing something memorable and fun, outgoing so people remember you and notice you.
When starting out as a junior designer he got asked to sort out/organise the basement of a company – he then hung out with his boss and gained the following feedback (shown below)
Ways to spark imagination and a reality of what could exist – using photographs (physical examples), quotes, etc.
Brief
Create your own school.
We went around the university to see whether there were any spaces/rooms that we could improve on or want to change.
Role play
My partner/buddy and I went around talking and catching people’s attention. My buddy was the performer/actor and I was the narrator.
There was no rule on how to approach people and gain their interaction. The process my buddy did was to go up to someone and just stand there and no say anything. This was awkward as then I was the one that had to explain what was going on but the process worked very well.
My buddy gave the public who were interacting with our work had no where to go, they couldn’t escape what we were putting in front of them because my buddy put himself in the situation of not allowing it which worked really well. If he hadn’t forced people to react to what they were seeing and being presented with then we would have got no reaction because people were to nervous to respond.
When reviewing what people had drawn or wrote on our pieces of paper I explained that when talking with the students we interacted with all of them commented on the fact that they wish they could add flyers or their work to the notice board.
Design Anthropology is a method of uncovering social aspects of user experience.
“Anthropology is the perfect training for business and design. You have to understand people to design things for them. Anthropology gives you the tools for this.”
Nudge design makes it easier for people to make the right choice (manipulate/persuade/influence peoples choices). It can be described as a gentle push in the right direction.
When providing people with options that they have to make a decision on people will usually take the option that is easier, quickly, more attractive or more socially more acceptable (Dewar, 2021).
The design of a voting ashtray makes you get involved by voting instead of throwing your butts on the floor which is proven to cut cigarette litter.
Nudge theory is used to explore, understand, and explain existing influences on how people behave. It allows us to understand how people think, behave and make decisions as well as help people improve their thinking and decisions.
The urinal fly originated in the early 1990s when the cleaning manager at Amsterdam’s Schiphol Airport wanted to try reduce ‘spillage’ around urinals.
He resolved this problem by engraving small photorealistic images of flies on the urinals (right near the drain) to try get people to aim at the fly when they urinate, preventing splash.
The reason for using a fly was due to how small they are and they are less scary/intimidating than a spider which when presented with a spider it would discourage people from using the urinal which is not the wanted outcome.
The Schiphol Airport manager called Aad Kieboom reported that there was a 80 percent reduction in urinal spillage.
Which related to the 8 percent reduction in bathroom cleaning costs.
Behavioural economics means the combination of the elements; economics and psychology to understand how and why people behave the way they do within the real world (Witynski).
During class I filled in the sheets below to get me thinking about my project.
Hubbub. (n.d.). Want to see more good in the world? US too. hubbub is an environmental charity that’s all about inspiring action that’s good for the environment and for everyone. we bring businesses, organisations, local authorities and community groups together to create campaigns that make it easier and more possible for all of us to make choices that are good for the environment.https://www.hubbub.org.uk/ballot-bin
Fiona Neil Design Research Journal 