Design nudge
Nudge design makes it easier for people to make the right choice (manipulate/persuade/influence peoples choices). It can be described as a gentle push in the right direction.
When providing people with options that they have to make a decision on people will usually take the option that is easier, quickly, more attractive or more socially more acceptable (Dewar, 2021).
The design of a voting ashtray makes you get involved by voting instead of throwing your butts on the floor which is proven to cut cigarette litter.
Nudge theory is used to explore, understand, and explain existing influences on how people behave. It allows us to understand how people think, behave and make decisions as well as help people improve their thinking and decisions.
The urinal fly originated in the early 1990s when the cleaning manager at Amsterdam’s Schiphol Airport wanted to try reduce ‘spillage’ around urinals.
He resolved this problem by engraving small photorealistic images of flies on the urinals (right near the drain) to try get people to aim at the fly when they urinate, preventing splash.
The reason for using a fly was due to how small they are and they are less scary/intimidating than a spider which when presented with a spider it would discourage people from using the urinal which is not the wanted outcome.
The Schiphol Airport manager called Aad Kieboom reported that there was a 80 percent reduction in urinal spillage.
Which related to the 8 percent reduction in bathroom cleaning costs.
Behavioral economics
Observations of human behavior.
Behavioural economics means the combination of the elements; economics and psychology to understand how and why people behave the way they do within the real world (Witynski).
During class I filled in the sheets below to get me thinking about my project.
User Mapping
Bibliography
Ingraham, C. (2021, November 24). Analysis | what’s a urinal fly, and what does it have to with winning A nobel prize?The Washington Post. https://www.washingtonpost.com/news/wonk/wp/2017/10/09/whats-a-urinal-fly-and-what-does-it-have-to-with-winning-a-nobel-prize/
Ghayoomieh, S. (2023, February 21). The power of nudging: How user-centered design can influence behavior and drive business results. LinkedIn. https://www.linkedin.com/pulse/power-nudging-how-user-centered-design-can-influence-drive-saeed/
Witynski, M. (n.d.). Behavioral Economics, explained. University of Chicago News. https://news.uchicago.edu/explainer/what-is-behavioral-economics#:~:text=Behavioral%20economics%20combines%20elements%20of,decisions%20based%20on%20those%20preferences.
Dewar, S. (2021, July 25). Nudge theory and learning. LinkedIn. https://www.linkedin.com/pulse/nudge-theory-learning-simon-dewar/
Hubbub. (n.d.). Want to see more good in the world? US too. hubbub is an environmental charity that’s all about inspiring action that’s good for the environment and for everyone. we bring businesses, organisations, local authorities and community groups together to create campaigns that make it easier and more possible for all of us to make choices that are good for the environment. https://www.hubbub.org.uk/ballot-bin
Pow, M. (2021, October 28). The art of designing for behavior change. Design Museum Everywhere. https://designmuseumfoundation.org/art-of-designing-for-behavior-change/
Fiona Neil Design Research Journal 